WHAT
An annual month-long campaign reminding Ontarians of the wide variety of VQA offerings available across the province, VQA Wines of Ontario will celebrate #30DaysofVQA throughout the month of May with various components.
- Each day on the @winecountryont Instagram and Twitter channels, we will introduce our audience to participating Ontario VQA wineries, highlighting a wine with direct link/swipe-up to purchase.
- #30DaysofVQA consumer content – the @winecountryont community will have a chance to win one of four $250 gift cards to a VQA winery of their choice
- #VQAatHome Live Chef Sessions – Episode 1: Anna & Michael Olson – VQA Wines of Ontario is excited to invite wine fans and food lovers to participate in our new series of #VQAatHome Live Chef Sessions! The series kicks off on May 20th at 6:00pm EDT with Pastry Chef Anna Olson and Chef Michael Olson, who are inviting wine and food enthusiasts into their home kitchen studio (virtually) and will take us through a series of delicious seasonal spring recipes just in time for the May long weekend, paired perfectly with VQA wines.
WHY
Spring is the perfect time to remind Ontarians to celebrate the taste of home. This annual month-long campaign in May will help drive awareness of the amazing VQA wines available in our own backyard and highlight how easy it is to buy local. Last year the series generated 1.8 million social media impressions! Wine Country Ontario invites consumers to join in on the month-long celebration and share their love of local on social media using #30DaysofVQA and tagging @winecountryont!
WHEN
May 1st – 31st, 2021
WHERE
Instagram: @winecountryont
Twitter: @winecountryont
